News of a new bike brand was recently published online that linked the Viathon Bicycles brand with Walmart. He designed Turner and Cube bikes, the first Pivots, and Diamondbacks for 5 years. Brilliant, someone commenting who clearly has no idea how much it costs to actually make a bike. And its partnering with shops, mobile shops, and more, as well as creating an online fit calculator. Nowadays, a search for Viathon bikes on the Walmart website (see here, here and here) returns a notice that the item is no longer available; the image from the final link (also shown above) displays another brand and model entirely. installing vinyl sheet flooring on wall . what happened to viathon bikes - ricepharmacy.com Viathon Bikes - Walmart.com New bike brands come and go, but its rare that one makes as big of a splash with its debut as Viathon, a new direct-to-consumer marquee that launched this week. Well I'm kinda torn here. Seems like an easy decision there. Viathon is a start-up carbon bike brand with a difference. I'd be interested in something like this (depending on where I lived) but it would likely be a third or more mountain bike for me and that seems unlikely. Spinhirne-Martin says yes, and reiterated that he wants to grow the bike industry, not put other brands or bike shops out of business. Um that copper color scheme on the pre-order bikes is also quite loveleh. That wont set it apart in a highly competitive market or bring high-end tech to a new market of people. Viathon Bicycles announced today it will sponsor the Caffeine and Watts Club. Outside's long reads email newsletter features our strongest writing, most ambitious reporting, and award-winning storytelling about the outdoors. Compare that to a top end World Cup dh bike at around 10-15k. Posted Oct 2, 2019, We dentists don't shop at Walmart. WHO WOULD HAVE THOUGHT? Viathon G1 Bike: At The Finish by Guitar Ted with Andy T. The Viathon G1 has been ridden a couple of months now by Andy T, and so we are ready to give the final verdict on this Walmart distributed bike. No dropper on the GX spec? And who cares what other people think? Someone shopping for a high end bike is never going to go to Walmart for it. GravelNut April 10, 2019, . And every single article, including this one, focuses on the Walmart ownership. Not sure where you were getting the 2400 price tag before price drop because I seen reviews months ago and 1900 was the price then not 2400. The Viathon G1 Gravel Bike: Fast and Affordable, with a Little Room for The R.1 is available in five stock frame sizes (52-59cm), and three complete bike build in addition to the $2000 frame & fork. Viathon Bikes Drop Prices & Become Available Through Walmart One of the podcasts I listen to (maybe Singletracks?) (The first was at the Sea Otter expo earlier in the year.). The GVR is designed for the speed of race day and fast-paced action on pave and open fire road sections. If successful, Viathon can be rolled out widely, claimed Spinhirne-Martin.With the backing of Walmart, we can scale very quickly., Im focusing on the US right now. We have incredible traffic on our site. Order today! The bikes are clean and simple, classy but without any fanfare. Someone asked above how can they sell for this much cheaper? And Kawasaki employs a lot more people in R and D and production than a typical bike company, thats my guess. Mount a water bottle to the frame and stay hydrated for harder riding. If in the next 6 months new bikes stopped selling and P&A upgrades shot through the rough, you bet your ass the industry would respond. 29 plumtrees road newtown, ct; popular subdivision names; how to cite the implicit association test Right. Bikes. The road bike is 200 grams lighter than the gravel bike, with more aggressive geometry, 28c tires, and a stiffer frame. Certainly, there are many Walmart shoppers among us, though likely few who have bought a bike there. The website has no we-can-offer-keenest-prices-because-were-Walmart spiel. Walmart didnt opt to adopt more modern geometry, possibly because its current customer base will have to take a few steps to catch up to the rest of the bike market. Create an account to follow your favorite communities and start taking part in conversations. Certainly, Walmart has the resources to overcome that, if it chooses, and it also has a reach like few other companiesWalmart sells more bicycles in North America than any other retailer, according to industry analyst Jay Townley. It'll take ONE major company (looking at you. Arkansas is also hosting several UCI events in the next few years including cyclocross WORLDS. Its almost impossible for Walmart to develop premium offerings with the Walmart name, which is synonymous with keen pricing and out-of-favour out-of-town malls. Viathon is a new direct-to-consumer bike brand owned by Walmart that launched this week with a line of carbon bikes that sell between $2,300 and $6,000. Get 40% off Select Items ViathonBicycles.com w/ Coupon (Activate). Walmart Viathon Bikes - New Walmart Bikes 2019 - Bicycling Hi all Thanks for the reviews and updates. And I want to get more people on bikes. This line of thinking reflects a massive gap In understanding about top line Mtb (for example s-works) and the stock YZ250. Returns only available to original purchaser. Lightweight carbon frames: Viathon bikes, including the Dura-Ace road bike, Ultegra model, R.1, and G.1 bikes, are crafted with durable, lightweight carbon frames to give you an edge over riders with heavier XC and mountain bikes. Hopefully the forks won't be on backwards. They are currently in a process of rebranding it because they realized it's forever associated in people's minds with entry level or even below entry-level (BSO) bikes. Refunds can only be issued to your original payment method. there's your reviewi'll be buying the r1 soon. 1600 Pearl St., Ste 300Boulder, CO 80302This website copyright 2023. Maybe you don't, but I do. viAtHOntM is a systemic product. @I wonder how many ZX-6rs are produced and sold. It's very hard to make it and also find decent paying work. Mountain bikes that rival the cost of motorcycles, silly parts that cost $30 for a $5 part, extremely expensive tools (because Park Tools is worse than Snap-On), etc. Viathon was his idea, springing from his background as a former pro rider, a one-time USA Cycling team mechanic and latterly a web commerce geek with Backcountry.com and before that Competitivecyclist.com. All Viathon bikes come with a 2-year warranty. ruston city court hours; conventional tillage advantages and disadvantages; texas express lane payment; i can t pass the praxis core writing as an example they probably make 100-1000-10000 more of the same model moto as they would for the mtb. Viathon bikes | Rising Sun 4WD Club Forum Pretty sad that a brand new YZ250 cost thousands less than some of the bikes I come across in the wild. I'd love to buy a rigid carbon 29er single speed for about $1300 Viathon. He wants to grow the brand slowly but steadily. A slacker/longer hardtail in the Chameleon/Honzo mold, with carbon frame for $2k might get people looking. I want high-level quality customer service to begin with, and I can control that in the US.. Muley Freaks Erik Van Woerkom Charged With Felony Possession of Trophy Mule Deer, Get Up to 60% Off at REIs End of Season Clearance Sale, The Biggest Improvement to My Camp Kitchen Is a Mini Pizza Oven (But Not for Pizza), VanDOit Moov Builds on Adventure-Ready Ford Transit Trail, Avalanche Outside British Columbia Resort Buries 10, Kills 3 Heli-Skiers. It seems like it would be a good exploring bike for when you'd likely be riding lots of dirt roads as well as singletrack. Walmart Says Its High-End Viathon Bikes Will Grow Cycling Im guessing thatwithout the connection to the largest retailer in the world, Viathon wouldnt be getting nearly this level of attention. Equipped with a SRAM XO1 Eagle drivetrain that shifts seamlessly, Stans 29 carbon wheels, and an FSA K-force carbon handlebar, this thing was designed to climb. Walmart already has impeccable high-end bicycle connections. Viathon has chosen a RockShox SID RLC with 120mm of travel. Shop all Genesis Bikes with sizes ranging from 18" to 700c, in kids and adults sizes. Facebook. But don't count the traditional players out yet, on either the supply or retail ends of the supply chain. Viathon: Walmart's $6,000 Mountain Bike Put to Test For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. Second, the designers chose to mount a dropper seatpost as standard equipment on the M.1. He said that he originally felt that the rear triangle was fairly smooth, but now that the excessive vibrations have been tamed up front, the rear stiffness jumped out as something he didnt feel was as comfortable. The history of the bicycle business is, in one sense, a history of powerful outsiders coming in to teach us dumb yokels how things are done in the Big Leagues. Good. DSA_CATEGORY:BIKES DSA_MARKETABLE_CATE @roma258: It's a catch 22. Walmarts top-of-the-line M.1 hardtail mountain bike has 120mm travel with RockShox components, Stans wheels, Level Ultimate brakes, and Continental tires. Walmart launches upscale Viathon road, gravel and mountain bike brand I like his channel and all but want to see people ride bikes like I would or better. We tested ways to dial out that feeling, like installing a ShockStop stem, and even to the point of using ridiculously low tire pressures, but as is, this bike is on the harsh side. Brand manager Zack Spinhirne-Martin doesnt see it that way. Giant Stance, pretty close to fitting this bill at 2k! There is very little flex since your BB is both on the swingarm and the front triangle. we must also look at what it costs to produce in numbers. Its not the products: a three-frame range of MTBs, and gravel and road bikes. Now with over twenty years under our belt we know more than ever how important the ride really is. The impetus for the brand was therefore personal, not corporate. Boost? Which Company Makes Walmarts Bikes - BikeHike As much as I agree with the general sentiment, there are some other factors that tend to get overlooked in this comparison: Wal-Mart has these pretzel bites with beer cheese for like $2 bucks, pretty freakin awesome after a ride. https://bikepacking.com/routes/arkansas-high-country-route-northwest-loop/. what happened to viathon bikes. Or did you have its sale / closeout pricing in mind ($1,599)? As it is not a pinnacle that can be reached, it is an ongoing process of always honing, evolving, & refining the way our bikes feel. But Viathon's G.1 GRX 800 is light, fast, and sporty, and costs much less than its competitors. Matt Macduff's prototype Altruiste is the slopestyle bike of your The issue with Walmart isn't how the founders choose to spend their billions, but the effect that Walmart has on local economies. Picked up a fishing pole and Razor scooter for my kid there recently. The point is, a Viathon purchase does not include some intangibles that are benefits of buying in a traditional model. OBED Bikes | Gravel The bike arrives 98 percent pre-assembled the customer has to tighten on pedals, install the front wheel, and attach the front face plate over the handlebar. Even more interesting was Jordan's underlying premise that at least some of those hundreds of millions of Walmart customers would for reasons unknown and perhaps unknowable leap at the opportunity to purchase a full-dress carbon bike with a price tag northward of $3,000 precisely because they didn't have to go into a brick-and-mortar bike shop to purchase it. Its exploding right now because people are afraid of riding in traffic. One could even go as far as to install Redshifts own ShockStop Seat Post for the ultimate smoothness out back. Of course, you can always install a nice, compliant carbon post. In effect, the brand is a sortie into a high-end scene, allowing Walmart to test the waters of a rarefied market. as all the other big brands. Bike shops could benefit from more riders on more bikes. And no im not interested in your bicycle either. "With Walmart's reach, we will create an awareness of the brand.". Should brick-and-mortar or other online retailers worry? There's this scales of economy thing you should look into: Compare top end to top end, yeah you can get a budget moto for less than an s works, but that is simply because motos prices increase at a much more exponential rate. Spinhirne-Martin says Walmart is launching with the hardtail to fill in holes in what they already offer on the Walmart.com marketplace. All the frames are carbon fiber, and the gravel and road models fit solidly within current design trends that prize features like disc brakes and clearance for wider tires. And 2 years ago, the company hired Zach Spinhirne-Martin, a senior buyer at CompetitiveCyclist.com. The Boundary has the geometry of a road bike with the heart and handling of a trail bike so you can rumble confidently across all kinds of mixed terrain and races. They don't know from Canyon et al. Another new direct-to-consumer brand, Remot, alsolaunched this week with far less buzz, despite being owned by American Bicycle Group, the holding company for established high-end brands Litespeed and Quintana Roo. Andy T fitted the ShockStop stem and immediately felt the benefits. Maybe in this specialist market they've done a better job. Climbing and racing bikes made of carbon are tough enough for tumbles and rough riding. And the company currently sells more bicycles in the United States than any other retailer. what happened to viathon bikes - imperio7store.com Or assembled in store by Walmart employees???? A few things are apparent with Viathon. But to drive the demand, there needs to be a product in place to capture attention. 3 for online traffic after Google and Amazon. I can build proof of concept and then push over time into stores.. For now, no. Without the curiousness of the Walmart link, I wouldnt even be writing about Viathon. Walmart hopes its own expensive bike will be proof of concept to attract mainstream brands to that marketplace brands that previously opted out, like Evil and Niner, which are both sold at Walmart-owned Moosejaw.com. I'm cheering for you walmart!!! Will hopefully bring the prices down across the board. I wouldn't ever recommend this bike to someone getting into the sport, because in my biased opinion xc geometry is not a good starting point and the price is simply too high. Huh, no one wanted to buy a $6k hardtail that has no track record? Viathon, like Bonobos, goes against the fundamental tenets on which Walmart was built. Oh that bike would make a good gift for my grandchild, so he stops playing mine craft and go outside a bit. How is the Walmart frame wroth 4x an ebay frame? The parts kits feature quality components from premium suppliers like Fizik, Hed, and Zipp, and the pricing is competitive with a number of brands. Walmart Launches Premium Bike Brand Including $6,000 Mountain Bike Carlton Reid sits down with brand manager Zack Spinhirne-Martin. Long, low, slack? My point is, the greater MTB industry is set to explode, but the issue of entry level cost is still a major concern for people who simply are not willing to dish out >$1000 for a bike, and unfortunately, for anything less than that, you are crippled with lousy geometry, fall-apart components, and a not-so-fun early experience. Compare prices, components, suspension, reviews, images and more on current and past MTB's. You can even share reviews, comments and questions on mountain bikes. They are direct to consumer from the website, just like Canyon. c'mon. Our Fezzari Bicycle experts are here to help you find the perfect bike. Hey Waltins: quit coming to aspen and stay in facking arkansas. FWIW, Ibis quietly raised the price on the DV9 to $1250 about ~6 month ago. Browse. I might consider buying it for the components. Or is the front-end harshness that pronounced? In an interview last week at Sea Otter, a bicycling industry gathering in Monterey, Calif. I came to Walmart to grow the bike industry. Right? Walmart muscles into the high-end bike market - Cycling Industry News GearJunkie Copyright 2013 2023. If they somehow get interested in riding they will take what Wmart has to offer, and if they have a lot of money and want the "best", Wmart is now there for them. There are many many people for whom Wmart is their entire mass produced goods consumption experience. what happened to viathon bikes - sexygeeks.be 1600 is still not going to mitigate the way this bike rides, and that is maybe something some folks wouldnt be willing to compromise on at any price. Thanks to a dropped chainstay design, the G1 clearance for 700c x 40mm or 650b x 2.1" tires and a maximum chainring size of 50t, according to the viathonbicycles.com website, while walmart.com boasts 700c clearance up . The G.1 is the direct-to-consumer brand's competitively priced gravel bike. Im sure you can find wheels that wouldnt clear, depending upon hub design, and wheels that would be just fine. http://www.walmart.com/cp/viathon-bikes/8471299? There are a lot of reasons why our bikes are so expensive first thought, offerings in multiple sizes. Bike industry seems super healthy (at least outside looking in), coming from the moto world. 2 - You can't buy these bikes at a Walmart. Nope: while the bikes its offering look to be good quality and competitively priced, the reason that Viathons entry turned heads is whos behind it: Walmart. the forks face the right way. 39w. Most people won't even bother looking or once they see every new bike worth buying is >$1100, they quit. The frames are engineered and designed in partnership with Kevin Quan, a longtime designer whos responsible for well-known bikes from well-known brands like Cervelo, Parlee, and Pivot. You can race and ride it at the highest Mtb level. Meanwhile, the Waltons have put Millions? It turns out that Walmart bike buyers, as much as theyre dismissed or even ridiculed, include some passionate fans. If they add a similarly specced and priced short or mid travel fs bike, those things will sell like hot cakes. Some cyclists are extremely brand-loyal, willing to pay a premium for pride in heritage brands like Bianchi or Pinarello. It is being released alongside a carbon road bike, the R.1, and a carbon gravel bike named, you guessed it - the G.1. needham bank mutual conversion. You cannot buy a Viathon bike from one of Walmarts 4000 plus US stores (or from Asda supermarkets in the UK). We highly recommend retaining the original shipping box & protective packaging for future use. I think it's time for a Field Test review on this bike to dispel or confirm all the controversy. Schedule a one-on-one call today! bike Its easier and faster for me to expand our bike offering online than it is to go into stores. As for the wheels, Viathon M.1 GX Eagle 2021, has a 29 aluminum model. Now it has a toe in the high-end market and the chance to show that itscapable of making quality stuff. refresh results with search filters open search menu. Hes also the founder and part owner of Knight Composites. Viathon carbon road and mountain bike 40% closeout, starting - 9to5Toys The bikes themselves, it was agreed, were competently designed and engineered, and marketed by respected industry professionals with big-brand credentials. Since 1994 these are the words that continue to resonate within us. Tommaso Sentiero Gravel Bike, Shimano Claris Adventure Bike with Disc Andy T described the handling as stock as being razor sharp, so from that standpoint, riders looking for a more road racing leaning gravel bike should be satisfied with the G1. So, that limits demand. The simple answer is: because it can. It's not the frames: they aren't open-mould no-names, all three shapes were CAD designed by the legendary Kevin Quan Studios of Toronto, Canada. The G.1, one of 3 models launched by Viathon, is a modern gravel bike with a 1,010g claimed 54cm frame weight with hardware. In 2017, Bonobos was sold to, you guessed it, Walmart. Who makes Viathon frames? Note: Viathon sent over the Rival 1 G1 bicycle for test and review at no charge to Riding Gravel. "We're trying to build a culture, building an education," Jordan said at the introduction. Absurd that things with engines are cheaper than pedal bikes. And then you have a full Dura disc model for 5G. It doesnt have to adapt to the future, it is the future. Writing in 2016, Dunn wrote: Digitally native vertical brands (DNVBs) are maniacally focused on the customer experience and they interact, transact, and story-tell to consumers primarily on the web., Dunn added: The DNVB is born on the internet. So, we feel this is a good bike, but maybe that stiffness and the specifics on spec and business model are not for everyone. Don't forget to donate a dollar for starving children. its true, For everyone else. "Of course, there was some backlash with the Walmart connection,'' said Mark Jordan, whose CrankTank marketing group staged the Viathon launch and was quoted in Yobbi's original article. Your email address will not be published. But the move that really set the cat among the industry pigeons was the Viathon sales strategy, which at least strongly hinted at distribution via Walmart.com. A 69.5-degree head angle and 73.6-degree seat tube angle are what many brands had a few years ago. Are bike shopsscary, elitist, and unwelcoming? The M1 carbon hardtail, with a SRAM GX Ealge driveterain comes in at a bargain price of $2,200, with the top-level SRAM AXS electronic drivetrain equipped model hitting $6,500. milford regional lab franklin, ma. @roma258: The development and progress is exciting but the concern is that the bike industry is nothing but development and process - all icing no cake. I wanted to make bikes that I would want to ride, says Spinhirne-Martin. Have your questions answered, get a virtual tour of our showroom, collect measurements, or talk about financing options. Correct that 74 million. How long do Walmart bikes last? Viathon bikes. yup. Having 29 wheels means that you need less fork travel, leading to a reduction of the pedal bob effect. Viathon Bikes launched to surprise, confusion and intrigue back in April, offering high-end carbon XC hardtails despite links to Walmart. Not that Viathon is going mass-market anytime soon. Don't need. By July, barely 90 days from its glitzy premiere, Viathon had announced via direct mail and on its website that it was dropping prices on all models by as much as $1,000 per bike, to as low as $1,998. At the end of the day, we bike people live and work in a quirky, parochial and, more than occasionally, incestuous little industry, one with its own set of business realities. For anyone familiar with the beer industry, this is like Anheuser-Busch creating Shocktop, not Anheuser-Busch buying Goose Island or Elysian. So we have the greatest potential to reach a larger subset of the American population than any bike shop, or any other brand, he claims.